Evolution, Not Revolution

Evolution, Not Revolution

At Proceed, our brand identity is a key part of our reputation. As we continue to grow, our visual identity must reflect our modern, dynamic approach, while staying true to our established roots.

With this in mind, our refreshed logo represents an evolution, not a revolution.

Key Enhancements:

✅ Refined ‘Proceed’ Typography – The ‘Proceed’ typeface now features a contemporary, geometric style with clean, structured letterforms. This enhances readability while giving the brand a more confident and approachable presence. The signature exaggerated ‘C’ has been subtly refined, ensuring brand continuity while adding greater visual impact.

✅ Elevated Colour Palette – The transition from grey to deep navy blue brings added depth, sophistication, and contrast, creating a more premium and authoritative look. This stronger palette enhances brand recognition while improving clarity across digital and print applications.

✅ Modernised ‘Solutions’ Typeface – Now set in a sleek, modern sans-serif typeface, ‘Solutions’ is minimal yet professional. This refined choice enhances legibility, ensuring a seamless balance with the bold ‘Proceed’ lettering.

✅ Stronger, Future-Ready Identity – By incorporating these thoughtful refinements, Proceed Solutions strengthens its visual identity with a fresh, modern look—ensuring we remain recognisable, professional, and built for the future.

We look forward to rolling out this enhanced visual identity, reinforcing our position as a forward-thinking, trusted, and professional brand.